???????? ?? ???????? EAT ???????? EAT (Expertise, Authoritativeness, Trustworthiness) ???? ??? ?? ????? ????? ?? ????? ????? ????? ?? ????? ?????? ??? ????? ????? ???. ?????????????? ???? ???????? ?????? ??????? ?? ???? ????? ????? ????? ???????? ?? ??? ?????? ?????? ?????????? ? ??????????? ?? ???